The WaterLand group is successfully commercializing agricultural crops in developing countries by utilizing economically sustainable, yet socially responsible business models based on sound agronomic practices that were developed after ten years of intensive research and pilot projects. 

WaterLand’s business models embrace the “5 Ps” (5 Pillars of Success) critical for sustainability in developing countries as follows:

The 5 Pillars of successful Social Business Models

1. •Priorities
   

Priorities are balanced and benefit all stakeholders including the Local and Foreign Business Partners (investors and customers), local Governments, Farmers Groups, local Communities, and the Planet.

1. •Poverty
   

Poverty is addressed by providing all stakeholders with quality technology and knowledge, extensive training, efficient equipment for production units, international business information and marketing solutions, and professional technical support.

1. •People
   

There is genuine focus on benefiting the greater community through training, the provision of energy derived from bio-mass to address local energy needs and profit sharing in the business to assist community development.

1. •Profit
   

A sound business model is implemented so that Profit is earned by all business partners and investors which ensures that the programs will be sustainable and will continue to expand

1. •Planet
   

Only sound, ethical, socially ecological and environmentally friendly business practices are embraced.  The products and plantations do not come at the cost of destruction to the environment, the misuse of other natural resources or the loss of bio diversity.